Salvequick – Brand Upgrade

Salvequick has been a market leader since 1952, when they were launched. However, competition in the European market has been growing vastly in recent years. The product portfolio had grown rapidly to meet this, and eventually it became difficult for consumers to understand the differences between, and the benefit of all the products.
After we had set the overall concept, I was the only designer working on this project.

First the brand platform was adjusted and after that we divided the products into four main groups, based on consumer needs.

With that settled, I developed a flexible and complex design structure that both gives an overall strong brand impression yet clearly tells consumers the difference between the groups. Some recognition from former design was important in order not to lose customers.

The logo and blue color also got a slight update.   

Pattern for the plaster paper sachets.

To minimize the amount of text on the small packs,
they got icons for all the claims and benefits.

The top of packs are designed to guide the consumer in finding the right kind of plaster out of a bunch in a drawer.

Made during my time as Senior Designer at Amore Brand Identity.