LIBERO | ESSITY
GLOBAL PHOTOSHOOT FOR DIAPER PACKS
AND LIFESTYLE IMAGES
A 17 days photoshoot with children, from newborn babies to tree-year-olds, became 20 different diaper packages and 40 lifestyle images for a global market.
I was responsable designer and director at the photoshoot.
On the packages, it was important that the situations followed a child's development stages.
The lifestyle photos were common siuations of life with children.
Made during my time as Senior Designer at Amore Brand Identity.
The rest of the big team consisted of photographer Susanne Wahlström and stylist Sofia Ronthén with assistants and Biggles Springfeldt at Shoot Locations provided us with beautiful homes to work in. Fredrika Palmstierna at Sylvie managed the casting.