LIBERO | ESSITY
GLOBAL PHOTOSHOOT FOR DIAPER PACKS
AND LIFESTYLE IMAGES
A 17-day photo shoot with children, from newborn babies to three-year-olds, resulted in 20 different diaper packs and 40 lifestyle images for global markets.
I led the shoot on site, composing the images in the moment. They had to work on every pack format and together create a balanced and dynamic whole on the shelf. The situations also had to follow the child’s development, from newborn to toddler, while the lifestyle images covered many different moments in a child’s and family’s life.
The packs follow the child’s development, from newborn to toddler.
The lifestyle images show everyday moments in life with children.
Made during my time as Senior Designer at Amore Brand Identity.
The rest of the team on site consisted of the photographer Susanne Wahlström and the stylist Sofia Ronthén, with assistants. Biggles Springfeldt at Shoot Locations provided us with beautiful homes to work in, and Fredrika Palmstierna at Sylvie managed the casting.