Allerum – Brand Upgrade

Allerum Long Aged are high quality cheeses, manufactured from traditional craftsmanship. I did the packaging redesign, where the mission was to create a cleaner expression with a more premium feel than before, while the tradition and the craftsmanship would still be there. Making the different aging times, organic and low-fat superclear was also important, in order to help the consumer pick the right cheese from the shelf.

Allerum Medium Aged cheeses are milder than the long aged ones and made to attract e.g. families with children, still with Allerum’s feel for craftsmanship, tradition and with a slight touch of premium. This was the first time Allerum launched medium aged cheese and I did the packaging design.

Made during my time as Senior Designer at Amore Brand Identity.