POSTNORD
NEW UNIFORM DESIGN
FOR ALL NORDIC COUNTRIES
I designed the new PostNord uniform which will be launched during fall 2023. A very special, fun and important project that will affect work life for many employees. As the only designer I worked closely together with the small project team at PostNord and the uniform producer Ted Bernhardtz.
THE ASSIGNMENT
Improve the uniform from a safety-, user- and design perspective, at the same time ensuring a collection which supports and strengthens PostNord’s brand transition and infuses pride among the employees – dynamic, fast-moving and customer-oriented.
Today most of the mail carriers also operate as couriers in traffic so the uniform must be highly visible – both in daylight and in the dark. Together with NCS lab we created a unique florescent colour, based on the regular coral colour from the new visual identity.
The design caters for flexibility and enables the bearer to wear layers that can be taken off or put on. It’s important that all tops have the same visibility, no matter if it’s a thin functional top or a winter jacket.
THE COLLECTION
The trousers fit was updated for increased comfort with shaped knees, stretchpanels in the backpart and elastic waistband.