Hi, I’m a senior visual designer focused on building strong, distinctive, desirable brands as well as enhancing experiences and simplifying for people.
After many years in design, communication and brand building I have gained broad experience. Yet I remain genuinely curious with a continuous desire to develop and learn new things. (At the moment I’m expanding my competence by taking a course in data-driven content strategy at IHM Business School.)
As a creative professional with a solid analytical and strategic understanding, I always consider the benefits, needs and delights of the consumer/user – along with the client’s business goals. I believe the foundation for all purposeful design is to truly understand why, for whom and in what context it will exist.
As a colleague, I’m responsive and collaborative and I believe the best work is achieved while having fun and being transparent, at all times.